6 Tips for Mastering Pay Per Click Advertising on Yahoo

Are you really telling me you only use for your Google Adwords pay per click? If you're ignoring pay per click advertising on Yahoo may lose some serious profit. Here are six tips to get familiar with Yahoo pay per click advertising so that the marketing activities you can start to receive another piece of cake.

1. Bid for Placement-Unlike Google Adsense, Yahoo you can bid for placement and determine the position of your ad will be displayed depending on how much you bid per click. The advertiser with the highest bid will be the # 1 position. The position # 2 will go to the next highest and so on. If you really want the first place you can take for the right price.

2. Better positions Yahoo ads present positions 1 to 5 with the best converting pay per click advertising on Yahoo, while traffic comes up with positions # 1 and # 2. Try to bid accordingly and aim for these coveted slots.

3. Write-quality ads Yahoo now gives weight to the quality of the ad, just like Google does, so they write well. Include keywords in title and description of the ads to make them more relevant to the keywords you can bid. And do not forget to make them attractive. Boring ads do not get clicks to be creative and attract the attention of the reader.

4. Dealing with the Disapproved Ads Why Pay-per-click advertising on Yahoo involves having your ads approved by the editors before they show you should make sure to read the Yahoo guidelines and stick to them. But what happens if you stay within the rules and still get approved? Here's a trick - they call them. Yahoo has a number you can call and speak directly with a member of the editorial staff. They will go over any changes that really needs to be done for your ads and hopefully will, once again your ad for you with a personal note attached. Your ads will be on display in less than a day.

5. Direct connection-unlike Google that allows you to use affiliate links in their ads, Yahoo is cool with connecting directly to the merchant's website. This eliminates the need for a destination page or the worry of duplicate URLs. Use this function to test new campaigns for the profit potential before putting in the effort to build your own landing page or website.

6. Beware the Content Network-Leaving the "content network" option can mean big trouble as the traffic from these sources is generally low. If you are new to pay per click advertising on Yahoo yourself a favor and disable this option. Your wallet will thank you ....