Friday, July 6, 2012
Four Great Myths Seo (Natural SEO)
"SEO, this is done with four computer tricks."
The tricks do not exist and if there is the only site that will eventually lead you is to google sandbox. It is true that there is a false perception that everything related to SEO has to do with mysterious computer on your web tricks that make the overnight our page appears in the top of google. Nothing could be further from the truth. It is necessary to carry out a proper method of optimizing your site, working on the tags, meta descriptions, headers etc ... thus making it more friendly face to the search engines and in this way is easier than find out who is looking for products or services offered on our website. But this optimization work should be carried out by skilled professionals who understand what the goal of SEO we pursue. It is also important to note that these changes and optimizations should be performed not only on our home page but throughout our website.
"Content?, While talking about I do not care the quality of it"
This is another axiom usually found. It is clear that the content of your page, and eye of everything that is related not only to our site, but with our products and services over the internet, it is important to be first and second quality that relates to us. I can comment is I say "Company X has just opened its online channel," or I can generate a much higher quality content and say "Company X, who has 10 years in the wood industry, has opened its online channel, it going to be able to find all products for the last 10 years have made this company a leader in the sector ... .. " and explaining why they are that would still respect and probably could end up with a small interview with a responsible company in which explains the motives that led to that company to start business through the online channel.
"The design of the web?, U if it with a template and four photos I have it done"
It's amazing the number of companies that we have to carry out their website complete restructurings because of not following a policy of quality in the design. Of course there are, in ever larger numbers, templates that help first time that our budget under control. But using templates often lose things that we ourselves are not conscious. First exclusivity, ie the template you have used the company "Manolo y Cia SL" is that then uses "Aragon Capital Partners SA" and clear although the photos, colors and letters can change, sometimes not even that, the structure of the template is exactly the same. It is therefore important, whenever possible, work with exclusive designs or purchase the template exclusively, the latter continues to be a little silly since a decent template will have an approximate cost of what would be one designed by us . At the same time and choose a template but it needs to be revised all of its programming, we must understand that no matter how "nice" we have left the site, if this is not useful and attractive to search engines will ignore these the and will go to those if they are more "friendly".
It should also be noted here that although the design is important, content is vital. Anything going to help us put lots of pictures, charts, etc ... if not accompanied by content, as this will not help us in positioning of the page. Ask yourself what would it be better to put ten photos on a page or make a video?.
"So what are the keys that should be required for a quality seo"
To achieve a good ranking on-line need:
1 - Understand what the policy of brand and product you will want to keep the company
2 - Consider what the position at their current brand, both online and, and this is very important, at offline. This will help us make our quality seo is especially effective.
3 - A serious study and comprehensive products and services company seo proper help. For example you may find niche markets research that may be of interest to the client and this may even ignore them.
In short and in summary we can conclude that if the cakes is to optimize our investment, achieving the objective pursued by a qualified traffic and any traffic, by right of our brand reputation on the Internet, we must seek out professional help us and provide us with this task.
Author: Carlos Aguirre
Source: http://www.marketerosweb.com
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