Sunday, July 8, 2012
Refunds Marketing
Many marketers, both large and small go crazy when they return products customers demanding a full or partial refund of their money ... once said an executive of a direct marketing companies largest and most famous: "Our books contain very good information, incredibly valuable. What is the reason to allow someone to read the book, benefit from this wonderful content and then deceive us reenviándonoslo to pay you a refund? If you agree with these terms, let me share with you some important truths about refunds: 1. First of all, receive a refund request does not mean your product is bad or that the customer does not like. Example: A customer returns the $ 99.00 DVD about investing in the stock market. "It really seems to be a very good program?, Says the client in its request for reimbursement. "But after seeing it, I decided that this is not a business that wants to participate. Demand too much work!? In my view, it seems perfectly legitimate and reasonable that a client take this position ... In this case, offer a refund is not only a legal requirement but also absolutely right, why would make your client to disburse $ 300 for something not going to use?
2. Offer a refund does not cost money. Makes you win. A novice marketers are concerned about offering a money back guarantee. "If I do it?, Complain," some customers we fail to take advantage of me to benefit from the information contained in my material ... and then return?
Yes, some will. But there is one detail: Offer a money back guarantee reduces the reluctance of buyers and increase your confidence ... which results in a greater amount of orders. Almost always, income and profits from increased sales by offering a guarantee obtained are much larger than the small amount of money you lost refunds. After all, what would you buy a product for $ 30 or $ 100 or more, without seeing, if not offer a guaranteed return of your money? Of course not. 3. The extended warranties are better than shorter warranties. If you are currently offering a money back guarantee of 10 or 15 days, extend to 30 days. Already offering a 30 day warranty? Then try a 60 or 90 days. A longer warranty period invariably increases response rates and sales, because it eliminates the concern that many buyers will generate a short warranty, specifically, will forget to open and try the product ... and when they do, the guarantee and will have expired and can not do anything with the product.
Not only that, the longest warranty in practice reduces reimbursement requests. The reason is this: The buyer is in no hurry to evaluate and return the product. The result: the buyer is soon forgotten the security ... and whether you use the product or not, it is. 4. Generous guarantees sell more products guarantees miserable. Ever seen one of those guarantees which state that will return your money if the product is returned in "sellable condition? With a guarantee like that, the potential client is concerned about the possibility that you return the product, you claim that it arrived damaged or broken. Similarly, some vendors of information products offer a money back guarantee ... but only if you provide documented proof that you followed your system but that it was not useful. But what happens if the system is useful to me, but there is a sudden and decide I do not have time to work on it? I have to stay with him because I did not use? The more is their unconditional money back guarantee, the higher response rates. The guarantees make conditional orders decrease.
What is my conclusion? Yes, definitely they will find some scammers. But most people, especially when it is open and fair with them, are honest, and in return will also be fair with you. It is also important to note that we assume that in principle, someone who is buying your product or service is because they really interested in learning the subject, and that means that if you request a refund, virtually forever lose the ability to do business with you, consult, or even to conduct a friendly and professional if you are an expert in the field and deliver what we promise in what sells. Follow these tips on refunds. You will see how quickly sales will soar as profits.
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