Gas Station Advertising - The story of how to capture the attention of the public

Advertising is one of the oldest professions and advertising at service stations has come a long way from the days of Henry Ford's yard today. Learn what to expect next, when to fill up your car.

Since the human race cars discovered they also need to fill them with fuel, in the days when the man ran in front of people warning of the cars in front of the car approaches. So long before the advertising squares was branded the fuel pumps themselves, so the pumps incorporated the logo, for example all the old saw "shell" pumps, have the sun burst to the upper part of the pump.

From there advertising progressed to the gas pump toppers, ranging from the laminate printed advertising, marketing merchandise that can be purchased from on-site convenience store. Some stations use this type of marketing.

Then the digital signage revolution hit the gas pumps have been many companies are deploying outdoor signage that is integrated in the pump is charged at the kiosks, these are specially designed so that when a pilot is filling up their vehicle fuel, they include news, this could be Global News, Local, Regional or simply sports news, this is mixed with ads for products that are in store.

Why do gas stations want to maximize their station area, each pump can normally serve 2 vehicles, so a dual screen enclosure is necessary, they protect the electronics from the elements.

Sat on top of the gas pump, these enclosures gas pump has a screen from both sides, complete with external speaker quality, adapting perfectly with minimal disturbance to the manager of the gas station. A media player can be mounted between the screens and feeds the content to the screens, the fuel pump housing can also be equipped with a screen "through glass" touch-and these are used by a TV channel distributor of gasoline that is filling, while you can get up to date travel news, such as roads are blocks, any major delays - when they give the information it needs the driver to all their target, the TV displays ads as restaurants, hotels etc for the final destination.

Digital Signage is the technology leader in advertising and market the fastest growing in the world for public marketing in captivity .......