Scenario Venezuelan market and the role of Ii

The worst enemy is a happiness too long. Jewish Proverb insist on pointing out the relevance of market management must give way to new functions that the department should develop markets, to ensure dynamic competition that favors the placement company, demand for the product it offers. In the analysis of this issue through the forum that the Chair of Marketing graduate program specializing in Quality Management and Productivity Faces, University of Carabobo that develops towards these issues in your virtual classroom presents views to assess the scope and importance to delve into what this should be taken with regard to the role of markets. This time is expressed another opinion and some suggestions are made known to determine the importance of assessing the situation in Venezuela as far as marketing is concerned. Mayra Jaramillo points out that currently, organizations are facing the consequences of economic policies generated by the Venezuelan head of state, which, has led to define strategies that will allow, primarily to maintain existing customers, such as, change presentation product or rebranding, but many times, have felt the need to change raw materials for a lower price or ease of acquisition (national), which can result in a decrease in the quality of product, in order to maintain one of the most important marketing P at the present time we live in the country, the price.

It is difficult for organizations, especially SMEs, to manufacture high quality products and compete with large multinational organizations located across the country, because the former do not have the economic capital mainly import raw materials, machinery, technology materials, affecting production processes, in addition to not having sales forces and advertising strategies to position their products in the current and potential markets. Now, theoretically the main characteristics that must have the marketing department should be: The manager or owner of the area, mainly taking into account all aspects of the internal environment (production capacity, availability of products and inputs) and external (conditions socio-economic population that wants to sell its products, competition, new market opportunities). The marketing department is responsible for ensuring customer satisfaction, ie, detect, make the product according to the required specifications and reinforce them frequently, because the requirements and preferences can easily vary and companies must be proactive and ensure cover despite the changes. Take advantage of technological tools (Internet, cable TV) to visualize the behavior of consumers and customers and your competition.

They also allow to detect potential market gaps in national or international level. They are also useful to expand sales and markets, through portals, facilitating product displays, commercials, reducing human resources devoted to direct client care, among others, as they have easier access to a large number of people . Position the brand in the market, which ensures that any product launch features renovated, will attract the attention of customers and prospects, just because they belong to a family of renowned or known. Predict based on market demands and stay ahead of the competition with innovative products.

It is difficult to Venezuelan organizations, says Jaramillo, perform the functions described above, but despite the economic and social difficulties being experienced by the country must never forget that their primary role and mission must be the satisfaction of needs , requirements and preferences of its customers. Most importantly, take time to identify strengths, weaknesses, opportunities and threats of each company, so define appropriate strategies and direction to achieve the objectives and to achieve coordination of marketing 4P, which will allow to be competitive and meet the situation in the country in which they operate. Ultimately to the reality not only raised in this article, but in the former, the concern appears to do so. In this regard Ana Martinez, a participant said, Suggestions: In a globalized world where subsistence brand competition in the markets, the quality and strategic planning plays a major role to become the basic tool for competitiveness. Venezuelan entrepreneurs should be aware of it and check its current survival schedules from the current scenario in the country that will not stay in time for their actions by eliminating quality management and knowledge management to minimize costs.

That is why we first need to bear in mind what is plan, plan, predict and decide today is the actions we can take from this to a desirable future, not about making predictions about the future but to make decisions relevant to that future happen. It is convenient to the commercial reality of this participation of the functions of the market in a proactive, innovative, aggressive, which foster a new way to meet consumer needs in order to function successfully in the competitive market dynamics, have a management markets that have well-defined profile, skills, abilities and functions. In all this we must add, and remember that to do the job properly and get management to exercise its basic responsibilities, a manager must possess skills and human and conceptual skills and behavior, implementation of strategies, actions, plans and assessment skills that allow you to make decisions in situations that merit it. One of the key elements needed to understand the managers to aspire to increasing levels of competitiveness and sustained are called "mental models? in the country.

With regard to the skills of ethical behavior should be considered in order to perceive the needs and motives that drive individuals to act and look like advertising tools that facilitate satisfying the needs of the community according to different lifestyles . It is essential to implement strategies for the optimization of time and resources available, the completion of each task directed against the achievement of a goal in an atmosphere of harmony, motivation, and where there are contingency plans for preventing difficulties that may arise and resolve them without delay. To support market management techniques and research tools and statistical processing of information, which gives validity and reliability needed for successful decision making in organizations in the world today. The companies that still maintain their productivity if they want to stay in business must have a marketing management, able to promote more aggressive plans, backed with the new trends that this role has developed and supported by strategies, actions, tactics for meeting the Venezuela demands that the consumer demands. Virtual classroom chair .- Power Marketing, graduate, Quality and Productivity, UC Faces