How to create interesting ads for Google AdWords

Aim for a highly successful advertising campaign with Google AdWords doing much more easily, less time and costs compared to traditional advertising methods. You do not need to worry about writing content along, for the package itself, provides some useful tools and shortcuts, if necessary. What matters is that these ads are full of catchy short phrases high-quality highly significant, because it will depend on the success of attracting the maximum traffic to your site at minimal cost.

Google AdWords follows a simple standard format that includes the default fill out a form with five lines of information: (a) headline, (b) Description Line 1, (c) Description Line 2, (d) and display URLs (e) Destination URL.

Having a catchy phrase to your title, very relevant to the target and able to attract immediate attention. Description on Line 1, write a short description, but in fact packed his benefits, and Description Line 2 will contain features such as the conditions of sale as a "guaranteed", "satisfaction guarantee" display, etc. URL is the site where you are advertising to, while the destination URL is the website that a visitor could land on after clicking on your ad on the display URL.

By using a standard format, there is not much room for creativity, except for the honesty and simplicity in the content. There is always room for editing ads and fine-tuning them as the case following the second click-through rate (CTR) achieved.

When you place an ad in Google AdWords, focus on achieving not only a great click-through rate (CTR), but also in converting every click of a potential customer or a sale, ie to achieve a very high ratio between CTR and the actual number of sales. With the above in mind, pack all your intuition, and creativity in the first three lines of the format consists of a headline and two lines of the features and benefits, respectively.

The most important thing is that it attempts to address the specific needs of the client and customize your ad to hit on the head that leaves no room for error or confusion. Herein lies the secret of converting a casual click for a potential sale?

2 Consider the following examples and decide which is more likely that a sale, or, if you need to rent a car and straight away on vacation, what site you want to click?

Advertisement No. 1
Title: Rent-a-Car
Description Line 1: Need to rent a car?
Description Line 2: We have various models at better prices

Advertisement No. 2
Title: Cars for Rent
Description Line 1: See our price range unmatched
Description Line 2: The rates are further reduced

Clearly, click on the Ad 1 because I can assure the availability of a good selection as well as giving a good price. In Ad 2, they are silent on the availability of a selection separately to emphasize their pricing structure. So you prefer to click on Ad 1 and satisfy your entire needs.

Do not put your AdWords ads with riddles or leaving nothing to guesswork. Go straight to the point exactly what the client is likely to be searching, include the correct sentences and get that sale....