What is Search Engine Optimization? SEO explained

The concept of Search Engine Optimization or SEO is becoming popular nowadays? What is it and how it affects you and your online presence?

Search Engine Optimization or SEO is defined by Wikipedia as the process of improving the volume or quality of traffic to a website from these search engines. This is typically through natural means or to get free traffic. This form of online marketing is also called organic or algorithmic. Optimization SE is really the go-ahead of online marketing, as opposed to the paid version of online marketing.

The higher your site appears in search results, get more traffic or visitor. From this, SEO has expanded to various types of research including local taxes, video, and image search.

Optimizing a web site considers how that particular system works, it's Google or Yahoo. Others include Bing, AOL, Ask, and many smaller ones. This internet marketing strategy considers how these engines list web sites in search results, based on what they think people are looking for. The algorithm is usually a secret of that company and SEO engineers are constantly testing and researching on how to discover these secrets.

The optimization process normally involves the modification of website content including HTML. It is a certain science in which the encoding associated with the potential to increase the relevance of the site for specific keywords. In this way, the SEO engineers usually have various tools to measure competition and a plan to eliminate barriers to the indexing activities of the site of these engines .......