Strategies of firms' profit from alliances Non Profit

Profits do not represent a unique opportunity for business created to address the real causes and imagined, legitimate and spurious. They are available in all variants and represent many stakeholders that elevate the soul and represent practices that walk the line of business ethics.

They represent the best and the worst of our society in their efforts to solve social, labor, business, charitable, political, educational, professional, and more. They can be a real wolf in sheep's clothing for many and the best of both worlds for companies that seek to elevate and soften the pads brand.

The very nature of non-profit membership provides a unique level of involvement that in itself is the key to building relationships between the new vision for public companies seeking increases in sales of products and services.

From the point of view of marketing and improving the brand many executives realize that their alignment with selected non-profit organizations to help them build their brand, without the pressure of commercialization. The relationship could be likened to a nun working in the sales of used vehicles to a dealership.

Examples of nonprofit / corporate reports have included:

- Professionals who re brand their companies with names such as technical institutes to wrap their organizations with an air of professionalism and mask their commercial enterprise for the incremental profits,

- The profits made by companies that do not garner support from key external cohort of individuals who are the key distribution channels for their product or company success,

- Community public educational foundations created to guide and create profits to expand their reach within the community above and beyond the concept of community school,

- Political organizations, committees, associations with causes vertical built on perceived threats to existing public members or nonmembers,

- Manufacturers of cars that use the product line and enthusiastic communities of interest to increase sales of their vehicles and brands,

- Groups of individuals and companies who seek money through donations to fund its various causes, and sometimes not to the original vision of the donation.

These strategies of income are more broad and varied as these organizations and are a powerful strategic tool for companies wishing to have an impact on their customer base from any angle. Most nonprofits are many products and services and allow the company involved.

For example, a critical group of professional that has caused consternation among the car manufacturers was automobile mechanic or technician. These professionals are known for their independent thinking in highly structured environments of their employers. Many have tried to rein in this group, in order to direct their behavior sometimes out of the grid work to support the profession.

SAE, Chrysler, VWoA, Ford Motor Company, ATA and some off-shore groups have tried to professionalize and maintain a positive relationship continues with this profession for their respective organizations. Their album was to professionalize, recruit, train and stop technical wear retailer their organizations save on training costs and to weave more fully into the fabric of their SBU. Some of these organizations, without long-term vision for the technician resisted efforts to build associations of technology, because it "smelled like a union."

The ATA (Automotive Technical Association) building was once funded by a vehicle manufacturer to simply reduce the loss of training. His advice was populated by managers who have had a significant stake in the success of this professional-level retail. He sought not only to train, but professionalize this function work using most of the tools that say an AOPA could use to paste and build support.

But sometimes it can lead people to water and you know what could happen - and it did. They simply refused to drink. ATA has not been successful in the U.S. but eventually picked up by a UK company and transformed into a useful tool to promote their own business purposes. It still comes out and is now in most countries except the United States.

The best of these initiatives in the long term was a blog for engineers to solve their problems between themselves and a professional group that provided a stamp of approval attesting to the skills tested technical education.

A vehicle manufacturer has not tried to build an "Adventure Group" profit club based in the highly segmented enthusiastic customer. The club was conceived as the institution operating the loyalty of the increase in the vehicle, customer loyalty and long-term sales. The strategies for this profit is not included:

- Create additional value for the division of communication and cross promotional opportunities,

- Use the benefits of the club for non-profit status positively and fully expand the visibility and image of the division into a profitable,

- Use the club to determine lifestyles and accurate product / products to customer needs is not the current owners. This was based on the product long term and short of the club and purchases of services, support, information and enrollment response member,

- Extend the value of purchasing a vehicle in all areas of life of clients, in order to increase the consideration and intention to purchase and,

- Reduce the cost of promotions vehicle line unifying the existing and potential cross promotions through the club.

The group of adventure not only provided for the appointment OEM management to the board of directors, but the club created categories of members that the expansion has allowed the membership to other car owners line.

We always feel supported organizations such as military, police or firefighters who invite us to their cause, even if we do not have a clue as to their legitimacy? Not the natural course of human behavior require that we want to identify with the success of our athletes, contributing to their causes and organizations. Many brands are strengthened by alliances with these individuals and I would be happy to put their logo next to the Live logo, solid foundation on the wrist of Lance.

Your question is how do you exploit the altruism and goodness of the right non-profit to build relationships and profits that support both organizations. And of course, if you find an aggressive, non-profit organization that creates more profit (first division) bodies (inside) to extend their reach and scope of marketing you will realize even greater extent.

Segmentation and limit extension relationship is always a two way street for businesses and non-profit and could start with your membership, sponsorship and spin-off viral infections....