AdWords Conversion Tracking

You are using Google AdWords to promote your product or service? Are you getting the results you want? You only have this information if you are tracking the conversion rates of the click-through you are paying. Then, depending on what you learn about the conversions, you may need to refine your campaign.

A conversion rate is defined as the percentage of people who actually buy the product or service than the number of people who came to your web site by clicking on your AdWords ad. This number is the percentage of talk time and the higher the percentage, the most effective advertising campaign. If you have an extremely low number, you must do something to increase these numbers as hone your ads or choose better keywords or websites for display ads.

Google offers a tool within your AdWords conversion tracking for each campaign and each ad you run. This allows you to learn what are your rates and see which ads are doing their job well. If an ad or an entire campaign is not doing well, then you can look for models that can clue you on how to change and make the campaign more effective.

AdWords conversions are driven by many factors. The announcement is not enough to get you to click through to your website, even if this is the first step. The ultimate goal is to make a sale or create a valuable guide that will lead to a future sale. If your goal is to get visitors to sign up for a newsletter or purchase a product or a service, if the visitor fails to do what you want, then you have not converted that visitor. How to convert once they see your site is controlled by you. How attractive is your site? It 's really exciting, making the visitor believe simply can not live without your product or service your offering? Is the site easy to navigate and not very easy to use? Your sales claims credible or do not seem to be realistic? You do not have data to support your claims? These are all factors that are within your power to control.

Even the biggest campaign with Google AdWords conversions not generate sales or registrations that if the site visitor sees is ugly, difficult to use or not to offer what the ad said. An example is too often seen the Google ad that says "free", but the visitor to discover that actually pay. Make sure your site delivers exactly what your Google AdWords campaign promises. If you tell the visitor will find something "free", then there must be and must be free ....